We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. For Chewy.com Customer Service or other inquiries please click the button below. He gets a lot of requests from the studio team to take the lead role in their upcoming Chewy videos. (23% of industry), Est. Questions for the Investor Relations Department can be emailed to. (19% of industry), Est. The couple advise her to shop online at Chewy because the neighbor could get that big bag of dog food and other products delivered to her door. $2,026,264 He doesn't deserve walter." Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Have questions about this ad or our catalog? (39% of industry), Est. Our relationships with our pets are some of the most meaningful, genuine bonds we create throughout lifes highs and lows, said Orlena Yeung, VP of Brand Marketing at Chewy. By Tim Nudd - 28 min 57 sec ago By Tim Nudd - 28 min 57 sec ago By Jack Neff - 2 hours 28 min ago By Jack Neff - 2 hours 58 min ago By Mia Gindis . By Ad Age and Creativity Staff. By Ad Age and Creativity Staff. By Mike Bedard / July 27, 2021 12:39 pm EST Once every four years, people gather around their televisions to watch the world's greatest athletes compete in basketball, gymnastics, and more. 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Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. Another agreed, writing, "IMO Walter the Cat gets 1st Gold Medal.". Shelby Vetter Pac-Man gobbles his way through a bunch of Wonderful Pistachios. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers. The observer says, "I meant the cat." All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. Published. Five charismatic pets star in the Chatty Pets campaign. Walter's debut commercial racked up more than two million views on YouTube. "That is incredible," remarks one astonished observer. He runs out of the house and into his owner's truck, tries to chase cats up a tree, plays fetch, and even chases cattle. Subscribe to Ad Age now for the latest industry news and analysis. We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. Colin Wilkinson fit the bill perfectly and was able to film the commercial in his own home using his family as both talent and lighting/camera crew, and featuring their adorable Cockapoo - Tucker - as the star. "I'm officially over Walter the cat," one user wrote. TV Spend: $8,499,496 Thanks to their flea and tick protection purchased on Chewy.com, the pooches are free to roll around in the grass without worry. TV Spend: Once verified, the information you provide will be displayed on our site. (27% of industry), Attention Index: 109 (9% fewer interruptions than avg. In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter. Fans go wild for the winter ad. Activate your account. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: What kind of dog is in the 2021 chewy commercial? With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. If you are a pet owner, you are well aware that pets communicate without speaking. Get Your Pet Thinking. Check out our FAQ Page. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. Doritos and Megan Thee Stallion 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Welcome to the Chewy YouTube channel! The number one place to discover new food, toys, treats, prescriptions and other products and information for your puppy, kitten, dog, cat or other pet and . (61% of industry), Attention Index: 103 (3% fewer interruptions than avg. 1,986,146,114 TV Spend: Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewy's survey, including: 3 in 10 . The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. See which brands are buying ads in Super Bowl 2022. (11% of industry), Attention Index: 91 (9% more interruptions than avg. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if you know the casting, write us to include it in the video information. January 31, 2022 09:00 AM Eastern Standard Time. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. 318,867,927 At Chewy, we're all about tail waggin' and funny dog videos. Watch the newest commercials on TV from Chewy, BMW, Chime and more. Published on February 02, 2022. Thats right each and every day this Chewy company wants to bring you more than a commercial with dogs. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Watch the newest commercials from Chewy, Cheerios, Progressive and more. (Scroll down to watch them all.). Jed Gray, Greenhill's general manager, tells us the gorgeous 100-plus acres we're admiring have been a working farm since 1762, though focus moved from cattle to grapes when the land was . Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. Believe it or not, though, not everybody was that amused by Walter and his shenanigans. Are you a print subscriber? One user seemed to feel like the ad was less about the Silverado and more about Walter. One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. Chewy.com TV Commercial, 'Tucker's New Ride' A couple take a walk down the street with their pets when they stop to help their neighbor unload her dog food from the car. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. Chewy invites you to save money while making their holiday dreams come true. Here's what people have to say. (16% of industry), Est. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. Tessie couldnt contain her happiness and so couldnt we. Heres What to Do Next, What happens when a dog has an autoimmune disease? (6% of industry), Est. ", As the ad aired during the Olympics, some tweeters believed Walter's talent even overshadowed that of the athletes. Even better, George at Asda is also donating . From a Frito-Lay commercial starring Megan Thee Stallion to a Booking.com ad featuring Idris Elba, these are the best Super Bowl commercials so far. Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. The TikTok hashtag takeover #ChewyMoreThanAPet kicks off on April 11. Tessie couldnt move or keep her eyes off the screen or the Chewy Goody Box filled with paw-tastic Chewy dog supplies and more. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. "But I very hate that smarmy chevy douche. Walter may be a sub-20 pound cat, but he defends his owner from perceived invaders just like a 120-pound Rottweiler might. He goes on to explain his truck's multi-flex tailgate, which can extend, become a step, or even jut out into a desk to create a workspace. As pets continue to be integrated into all elements of human lives, Chewy understands and appreciates that every pet has a distinct personality. RSVP for Ad Ages Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewys survey, including: In addition to Linear TV, the campaign will appear on digital, out-of-home and social media, including a TikTok activation. TV Spend: Were dedicated to providing the best customer service thatll keep you and your best bud on your paws. Once verified, the information you provide will be displayed on our site. By providing your email address below, you are providing consent to Chewy, Inc. to send you the requested Investor Email Alert updates. Find Out Here, What do you do when a puppy goes crazy? A few highlights: The gang from Progressive gets in on a family photo. This press release features multimedia. For more information, visit 72andSunny.com. Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets, https://www.businesswire.com/news/home/20220131005176/en/. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. Chewy is making an aggressive push into the multibillion-dollar market for pet meds and it's picking a high-stakes legal fight in the process that has left . By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may have seen the witty advertisement of a Pyrenees mix named Chester, the dog featured in a new chewy commercial. A few highlights: Chewy introduces us to Giorgio and Ralphtwo dogs in conversation (kinda)as part of its Chatty Pets campaign. DANIA BEACH, Fla.--(BUSINESS WIRE)-- Our customers view their pets as much more than pets, and this campaign brings that to life in a playful, entertaining and absolutely relatable way.. What kind of cat is in the new chewy commercial? Submissions should come only from actors, their parent/legal guardian or casting agency. We partner with more than 3,500 of the best and most trusted brands in the pet industry offering more than 110,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers. "Forget about the truck," they wrote, "I want the cat! ), Impressions: Who is the voice of the St Bernard in the chewy commercial? (4% of industry), Est. And a talking dog debates the proper pronunciation of vase with his human in the latest from Chewy. In July, Chevrolet released a commercial for its 2021 Silverado truck featuring a man and the man's best friend: a cat. $3,185,739 TV Spend: $6,067,245 $9,091,513 Internet Explorer presents a security risk. $7,132,204 Chatty Pets shines a spotlight on pets playful personalities and brings their inner voices to life. 387,126,949 (Ad Ages Alexandra Jardine has the backstoryand the two-and-a-half-minute version of the spot: Cokes Real Magic holiday ad is all about community.) A familys pets all join in on the holiday cheer in the latest from Chewy. (4% of industry), Attention Index: 102 (2% fewer interruptions than avg. Riley, 4-year-old Cavalier King Charles Spaniel. (4% of industry), Est. The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. 1,127,442,846 Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. "He doesn't have a workspace.". You may unsubscribe at any time. 6,533,831,145 What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. Chatty Pets offers a platform for multiple pets to express their innermost thoughts, while connecting to customers through the relatable, shared experience of receiving a Chewy package at the doorstep. Frontline Plus TV Spot, 'For Dogs and Cats', Bravecto TV Spot, 'Protect Your Dog From Fleas & Ticks', NexGard Chewables TV Spot, 'Confidence' Song by Ben E. King, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience. Two bunnies Lenny and Leroy wait for their box from Chewy.com. These dogs are enjoying a picnic with their owners in the park. Lets Explore, Is Victor dog food good for dogs? Ahead of Sunday, here are all the 2021 Super Bowl commercials that have been released so far, including 'Wayne's World' for Uber Eats and a Cheetos ad with Mila Kunis, Ashton Kutcher, and . Capturing the world exclusively through the eyes, actions, and humorous inner . TV Spend: With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. Surprising Answer, Why wont my dog sit down and relax? Activate your account. November 15, 2021 Advertiser Chewy Advertiser Profiles Facebook, Twitter, YouTube Tagline "Where Pet Lovers Shop" Songs - Add None have been identified for this spot Mood . To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. So here it is! ), The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Cokes Real Magic holiday ad is all about community., Watch the newest commercials from Samsung, Instacart, Taco Bell and more, Watch the newest commercials from Macys, Dollar General, Fitbit and more, Watch the newest commercials from Nintendo, Jockey, International Delight and more, Watch the newest commercials from YouTube, Indeed, NordicTrack and more, Watch the newest commercials from Google, Oreo, Visible and more, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Whichever the case may be, this excited dog video was too stinkin cute to only keep to ourselves. The owner is surprised. $1,352,487 For pet lovers and Chewy customers, it comes as no surprise the bond between a pet and their parent is a breed of its own. Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats. $1,522,045 the owner of the cat and truck replies. (Graphic: Business Wire). Competition for Chewy includes Hollywood Feed, Cosequin, ThunderWorks, Vetericyn Animal Wellness, Elanco Companion Animal Health and the other brands in the Health & Beauty: Pet Care industry. PLANTATION, Fla.--(BUSINESS WIRE)--Chewy, Inc. (Chewy) (NYSE: CHWY), a trusted destination for pet parents and partners everywhere, is launching a new campaign that playfully demonstrates how pets are more than pets; they are family members, confidants, best friends, lifelong companions and so much more. Since cat videos have been setting the internet ablaze since the advent of streaming video, it's no surprise that Walter is causing some chatter. You may unsubscribe at any time. TV Spend: This breed is a large dog that lives from 10 to 12 years. Kathy Neumann . Pet Parent: Marti Lobos, Quality Assurance Analyst, 2 years at Chewy. Chewy's new Fur-tual Boutique is the first AR experience: a full-body-try-on where dogs and cats can virtually dress up in Halloween costumes. Heres the Answer, Your Who was the dog in Old Yeller? By Ad Age and Creativity Staff. Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. Optimize TV Ad Spend With Q1 2023 Insights. One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. You can shop for flea collars, sprays and more prescriptions for your pet on the website. Chewy is committed to delivering exceptional customer experiences, supporting pets and pet parents through every step of their shared journeys. (25% of industry), Attention Index: 98 (2% more interruptions than avg. . Youll never have to leave the comfort of your own home to get pet food, and pups like Tessie can keep on smiling at the TV. Our mission is to be the most trusted and convenient destination for pet parents and partners everywhere. ), Impressions: $62,915,210 ), Impressions: We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. And Progressives sign spinner has an awkward encounter with his dad. Activate your account. 5,694,117,898 Sign up to track 89 nationally aired TV ad campaigns for Chewy. https://www.businesswire.com/news/home/20220131005176/en/, 72andSunny: A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. DANIA BEACH, Fla.-- ( BUSINESS WIRE )-- Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is . September 21, 2022 by Neoma Stark. Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." Activate your account. After submitting your request, you will receive an activation email to the requested email address. Please visit www.chewy.com to view the full assortment of Chewy products and services. (Scroll down to watch them all.). Are you a print subscriber? What to Know, What happens if your dog has nerve damage? A Comprehensive Guide, How big do Basenji dogs get? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . 72andSunny is a global creative agency that believes in creativity that wins. TV spots reveal the outrageous but actually totally normal relationships between pet parents and their pets, The favorite child, Bailey, and his pet parent at the dinner table. Ice-T helps Cheerios hype the return of limited-edition Cheerios with Happy Heart Shapes. Do you?Browse more than 500 brands of dog supplies and cat supplies at Chewy.com!Cat Supplies - https://www.chewy.com/b/cat-325Dog Supplies- https://www.chewy.com/b/dog-288Call us: 1-800-672-4399 | Like us: http://bit.ly/25dVe60Tweet us: http://bit.ly/1Xo0SfU | Gram us: http://bit.ly/25dVqlY "What's so great about him?" For more information, visit 72andSunny.com. ), Impressions: You may unsubscribe at any time.

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